The Purely American Story
 In the mid-eighties Ray Leard opened a small healthy deli in Norfolk, Virginia. To attract business, he began serving a delicious New Orleans style soup he called French Market ’18 bean’ soup. Sales at the restaurant were barely breakeven during that first year. To survive, Ray decided to start packaging his version of this popular New Orleans soup in a mix format to the many tourists who came to his counter. The idea worked so well that, during the next two years, he introduced five more regional American bean and pasta based mixes.
At that time there were several other companies offering the same kind
of products. Ray decided to improve upon what he saw in the marketplace by
creating bean and pasta mixes that celebrated famous American themes. He
accomplished this by including a short history on each product that he
researched and wrote along with a related pen and ink sketch. Tourists who
bought the mixes while visiting his restaurant began calling to request
more by mail.
In 1987 Ray sold the restaurant to devote all his energies to building his new business – Purely American Foods. He and his family spent all of 1988 blending, packing and shipping what quickly became a series of fifteen handcrafted mixes out of his living room. The business really blossomed in the fall of that year and he was able to afford to move to a real warehouse in early 1989.
During the next ten years, sales grew twelve times and Ray introduced 70 more bean, pasta, and grain based mixes. Purely American mixes were being sold in over 3,000 specialty food stores nationwide. In 1999, Purely American Foods acquired Peter’s Beach Sauces and introduced a line of delicious gourmet Virginia peanuts. The same year saw the development of a Purely American web site and a new fundraising division – gourmetfundraising.com.
By now Purely American badly needed a much larger space and, in the fall of 2000, moved into their current location on Raby Road. Current plans are to expand again in 2002 as the company proceeds with the introduction of several other new ideas.
Share America Programs
Share America is a Purely American program that involves giving a portion of our sales to worthy causes from the sale of some of our products.
Picnic In The Park – five summertime pasta salads (the same recipe) which celebrates some of America’s most unique city parks. A portion of these sales goes to help maintain each park.
Lights Of America – seven scallop based pasta salads (the same recipe) which celebrate seven different American lighthouse regions. A portion of these sales goes to help maintain these treasured landmarks.
Saving The Bay – We make a delicious crab cake mix – Chesapeake Bay Crab Cakes Mix. A portion of these sales goes to the Save The Bay Foundation to help clean up America’s largest estuary.
Environmental Policy
We believe that each of us has a responsibility to create a more
sustainable environment. With this in mind, we fill our boxes with
packaging "popcorns" that are made of 100% cornstarch. The shredded paper
that we use is recycled and comes from hospitals, print shops, and
newspapers. By individually doing our part, we do make a difference!!
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