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Vegetarian Cooking Recipes
Along with vegetarian cooking recipes , we have developed a series of over 80 hand- crafted bean soups, pasta salads, chilis/stews, and bakery products uniquely designed to celebrate famous American places, people, foods, and traditions. Each of our products is presented in a very attractive mix format and includes a pre-measured base of all-natural ingredients, a detailed, easy-to-follow recipe, and a brief history explaining the product's theme. In the mid-eighties, Ray Leard opened a small healthy deli in Norfolk, Virginia. To attract business, he began to serve delicious soup from New Orleans called French Market '18 bean'. Sales were barely breakeven during that first year and Ray realized that the restaurant needed an additional revenue base to survive. He decided to start packaging his version of this popular New Orleans soup to sell to the many tourists who came to his restaurant. The idea worked so well that during the next two years he introduced five other regional bean and pasta based mixes. At that time there were several other companies offering the same kind of products. Ray decided to improve upon what he saw in the marketplace by creating bean and pasta mixes that celebrated famous American themes. He accomplished this by including a short history on each product that he researched and wrote along with a related pen and ink sketch. Tourists who bought the mixes while visiting his restaurant began calling to request more by mail. Unable to find a manager to help operate the restaurant, Ray sold it in 1987 to devote full time to developing Purely American. Ray spent all of 1988 packing and shipping products out of his living room. The business really took off and he was able to move to a real warehouse -their current location - in January of 1989. Over the next nine years, sales at Purely American have grown ten fold. To attract sales throughout the year, Ray successfully introduced several warm weather pasta salad mixes. The company now sells its 70 + products to over 4,000 retailers in all fifty states. Several products have been created as part of the Share America program designed to help raise needed funds for several environmental causes. Ray continues to see unlimited potential for Purely American as more and more consumers discover the health benefits and versatility of consuming beans, pasta, and grains. Environmental Policy We believe that each of us has a responsibility to create a more sustainable environment. With this in mind, we fill our boxes with packaging "popcorns" that are made of 100% cornstarch. The shredded paper that we use is recycled and comes from hospitals, print shops, and newspapers. By individually doing our part, we do make a difference!! 5635-H
Raby Road · Norfolk, Virginia 23502 · 800-359-7873 · Fax: 757-466-3041
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